Reading Time: 3 minutes Whether you are selling vacation homes, hot dogs, maternity jeans or engagement photoshoots – Facebook can help you reach your audience. Through video posts describing a product, Facebook ads to connect to a new audience, Facebook Live to complete a Q/A or tour and much more, the platform offers countless ways to implement a well-rounded social media strategy. However, with so many mediums, it can be difficult to choose what to implement. Check out the following Facebook statistics to learn what type of content users are interacting with and which demographics are most active.
Reading Time: 4 minutes Believe it or not, businesses can generate leads through Instagram. Gone are the days when the visual platform was only utilized to share personal photos with friends and family and follow a few of your favorite public figures, sports heroes and celebrities. Thanks to new features such as Stories, Instagram can certainly be utilized for not only B2C but also for B2B purposes.
Stories are photos, videos, links and text that are visible to your followers (and others!) for 24 hours (unless you add them to your highlights, but we’ll get to that later). The Stories are accessed by clicking on a profile’s icon. This allows you to share content with your audience that didn’t exactly make the cut, or share it in between posts without feeling spammy.
Reading Time: 3 minutes What started as a way to simply share photos has become a necessary tool for marketers – and the third most popular social media network in the world. If you aren’t utilizing Instagram to connect with your audience organically and through paid efforts – you most likely should be. Why? Well, these statistics speak for themselves…
Reading Time: 3 minutes f we had a dollar for every time we heard that we could probably buy LinkedIn. Our follow up question?
“How much time have you spent on LinkedIn?”
When utilized correctly, LinkedIn can be an absolute gold mine for leads, conversions, and connections for businesses and professionals. However, because most people don’t use it in their professional lives as they do with Facebook, Twitter, and Instagram, the knowledge doesn’t come naturally. Instead of taking the time to learn how to utilize it, they turn a blind eye to the professional social media platform and erase it from their social media strategy.
However, doing so can be a severe disadvantage and can hinder overall social media success and ROI for certain brands and businesses. Still not convinced? You can’t deny these statistics…
Reading Time: 5 minutes Every day social media marketers are faced with a never-ending list of responsibilities.
Did you schedule every post for Facebook, LinkedIn, Twitter and Instagram? Did you respond to all 56 comments on Facebook? Did you respond to 15 Instagram direct messages? Did you make sure your brand and it’s various products were not mentioned negatively on Twitter? Did you reach out to micro-influencers about posting a review of our newest product? Did you boost that last Facebook post for $50? Whew – and that’s not even half of it.
It can certainly be a challenge to stay on top of everything, but luckily for us, there are countless social media tools and programs that can help you succeed, streamline the process and save time.
The following are some of our favorite tools for scheduling, content discovery, analytics, brand listening, reputation management, and content creation.
Reading Time: 5 minutes If you have been active lately on Instagram you might have noticed a decrease in the Instagram engagement rate – you aren’t alone. If you haven’t noticed yet the Instagram feed has changed due to the recent algorithm update significantly prioritizing posts, photos, and videos from users’ friends and family – leaving businesses and promotions behind.
Social media marketing is changing…though not impossible to still have a constant cycle of engagement on your posts, it’s definitely more difficult than before to engage your audience. As a digital marketing agency, I have put together some of my proven ways to grow your Instagram engagement and followers organically increase for your business and brand while building up a loyal following of customers and grow your Instagram presence organically and engage your users.
Reading Time: 5 minutes As we’ve said before, chatbot virtual assistants natural language processing is the next big thing in social media messaging platforms. This simple and effective artificial intelligence uses natural organic language to machine learn conversations with customers. It is not only low-cost, but extremely customizable and effective. If your brand isn’t adding resources into generating your own chatbot for customer support, it’s most likely because you don’t think your business and customers have a use for it. It is time to rethink your approach because you can use chatbots in countless creative ways to boost sales, enhance customer service, and engage with customers and generate brand awareness.
Check out how the following brands have thought outside of the box to seamlessly enter the world of chatbot assistants. It may inspire you to do the same!
Reading Time: 6 minutes Social media is ever-changing especially in 2019. New trends, ideas, rules, and platforms appear each year, requiring marketers to tweak their strategy constantly. Truth be told, the worst thing is to ignore the whisperings of change. It’s essential to be prepared and have a plan for when changes formally launch. Here are a few expected social media trends of 2019 – how will your brand utilize them?
Reading Time: 5 minutes Social media is an incredible way to connect with your audience across the world seamlessly and instantly. But just as quickly as a post can reach the other side of the world the unfollow button can also be hit. Once someone unfollows your brand’s account that prized connection is lost.
Reading Time: 5 minutes When you think of brands that have an extraordinary social media presence, most companies that come to mind are probably B2C. Sure, B2B businesses have a more difficult time growing and reaching their audience, but it’s not impossible.
The key to a successful business to business social media strategies and campaigns is to put your resources into the correct social media channels – and share the right content to them.
By using these simple Social Media tips and implementing them, your brand can be noticed by company executives and considered for services. In fact, according to Forbes, 83% of executives actually use social media in their decision-making process to use a company. In addition, 92% of these executives said that social media has influenced a decision of theirs within the last year. Wow!