Instagram Stories Can Be Great for B2B Here's How!

Instagram Stories Can Be Great for B2B Here’s How!

Believe it or not, businesses can generate leads through Instagram. Gone are the days when the visual platform was only utilized to share personal photos with friends and family and follow a few of your favorite public figures, sports heroes and celebrities. Thanks to new features such as Stories, Instagram can certainly be utilized for not only B2C but also for B2B purposes.

Stories are photos, videos, links and text that are visible to your followers (and others!) for 24 hours (unless you add them to your highlights, but we’ll get to that later). The Stories are accessed by clicking on a profile’s icon. This allows you to share content with your audience that didn’t exactly make the cut, or share it in between posts without feeling spammy.

Why You Should Take Advantage of Facebook Chatbots

Why You Should Take Advantage of Facebook Chatbots

If you could go back in time and be the first business to utilize Facebook ads, the first brand to post an Instagram Story or the first company to post a video on Facebook, wouldn’t you be?

Unfortunately, time machines don’t exist (yet!), but you can be among the first businesses to use Facebook’s newest treasure: Messenger chatbots.

There are currently only around 300,000 Facebook Messenger chatbots active – making it a prime time to beat the competition and take advantage of a new marketing tool.

Facebook Messenger Bots Are Here To Change Customer Service

Facebook Messenger Bots Are Here To Change Customer Service

What if we told you there is a social media tool that 80% of businesses will be using by 2020, and you probably aren’t utilizing it yet?

Introducing Facebook Messenger bots (also known as Facebook chatbots). According to Hootsuite, a chatbot is defined as a “piece of automated messaging software that uses AI to converse with people”. We know, it sounds a bit daunting (and sort of creepy), but it really is a useful tool.

Think of a chatbot as your Facebook page’s very own personal Siri. It understands questions related to your business and is able to effectively and accurately answer them. It allows a customer to simply type a message in (just like they’re messaging a friend) and receive an answer. Goodbye making phone calls, searching in Google or waiting for web pages to load just to find the answer to a simple question.

But how do Facebook chatbots benefit your business – not just customers – and is it worth investing time in?
The answer is endless ways and YES!

How Facebook Uses Your Data

In March 2018, it was revealed that data from up to 87 million Facebook users had gotten into the hands of Cambridge Analytica, a third-party data firm. This raised privacy concerns for Facebook users who now realized their private data was not completely secure. What seemed to be a harmless social media platform now holds all of your personal data that could potentially fall into the wrong hands.