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Social Motto Media Marketing and Digital Marketing Services Detroit Michigan

The basics behind creating a social media policy for your company

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A social media policy is the outline of how a brand and it’s employees should present themselves online, with the main goal of providing employees with an easy to follow, a straightforward guideline. A successful social media policy can: protect your company’s reputation, defend against legal trouble and security risks, create consistency across all channels, and empower employees to share company messaging.

Your social media policy should be broken up into two categories: social media policy for the company’s official accounts and social media policy for employees. Within these two categories, your social media policy should include rules and regulations, roles and responsibilities, potential legal risks, security risks, and accountability.

Seeking input is important for a policy, as it encourages employee participation. Focusing on the big picture rather than the specific details of each channel is helpful considering social media changes all the time. Policies differ depending on the sector, whether that is: corporate, government, healthcare, or higher education.

Kimberly Stricker

Founder / Social Media Strategy
Kim Stricker is a social media strategist, manager and founder of Social Motto social media marketing agency in Detroit Michigan. Kim’s consults with brands and companies on how to use the digital space and Social Media tools in growing brands. She’s managed campaigns for Nonprofits, Fortune 500 Companies and small businesses in how to effectively incorporate social media into an overall marketing mix, and excel in the medium by giving their brands a strong voice in the community. Kim offers strategic marketing insights that focus on brand building and communicate visions, products, and services through innovative social marketing campaigns. By becoming a brand advocate and expert, Kim can develop and optimize content for social media outreach including Facebook, Twitter, Instagram, YouTube, blogs, etc. In addition, she always maintains an awareness of new social media marketing techniques in the marketplace, as well as looking for opportunities to innovate in new territories.
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