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Twitter Statistics Every Brand Should Consider

Twitter Statistics Every Brand Should Consider

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Twitter consistently remains one of the best ways for brands and businesses to make an impression on potential customers and connect with existing customers. Considering the features and options Twitter offers such as polls, GIFs, videos and photos, it’s no surprise that over 500 million tweets are sent each day! But why does Twitter matter for your brand? Does it matter for your brand? Here are the most important Twitter statistics you should consider when developing a social media strategy for your business.

Are Twitter ads really worth it for your business and brand?

  • Approximately 46% of all Twitter users use the social platform daily.
  • 80% of users access Twitter via a mobile device.
  • 74% of Twitter users credit the platform as where they get their news.

(Statistics Via Omnicore Agency)

Twitter Statistics Every Brand Should Consider
  • Approximately 500 million tweets – 5,787 per second – are sent each day.
  • 24% of all US adults use Twitter.
  • Only 3% of users will @ a brand when complaining – making listening tools vital for customer service.
  • Twitter ads are 11% more effective than TV ads during live events.

(Statistics Via Hootsuite)

Twitter Statistics Every Brand Should Consider
  • Approximately 500 million tweets – 5,787 per second – are sent each day.
  • 24% of all US adults use Twitter.
  • Only 3% of users will @ a brand when complaining – making listening tools vital for customer service.
  • Twitter ads are 11% more effective than TV ads during live events.

(Statistics Via Hootsuite)

Twitter Statistics Every Brand Should Consider
  • 66% of brands with over 100 employees use Twitter for marketing.
  • 32% of Americans with a college degree use Twitter.
  • 350,000 tweets are sent every minute.
  • Tweets with images get 150% more retweets than those without.

(Statistics Via Website Hosting Rating)

Twitter Statistics Every Brand Should Consider
  • Companies utilizing Twitter for customer service see a 19% improvement in customer satisfaction.
  • 58% of top brands have over 100,000 Twitter followers.
  • The average Twitter user follows five businesses.
  • Tweets with images receive 89% more likes and 150% more retweets.

(Statistics Via Brandwatch)

Kimberly Stricker

Founder / Social Media Strategy
Kim Stricker is a social media strategist, manager and founder of Social Motto social media marketing agency in Detroit Michigan. Kim’s consults with brands and companies on how to use the digital space and Social Media tools in growing brands. She’s managed campaigns for Nonprofits, Fortune 500 Companies and small businesses in how to effectively incorporate social media into an overall marketing mix, and excel in the medium by giving their brands a strong voice in the community. Kim offers strategic marketing insights that focus on brand building and communicate visions, products, and services through innovative social marketing campaigns. By becoming a brand advocate and expert, Kim can develop and optimize content for social media outreach including Facebook, Twitter, Instagram, YouTube, blogs, etc. In addition, she always maintains an awareness of new social media marketing techniques in the marketplace, as well as looking for opportunities to innovate in new territories.
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