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Twitter Statistics Every Brand Should Consider

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Twitter Statistics Every Brand Should Consider
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Twitter consistently remains one of the best ways for brands and businesses to make an impression on potential customers and connect with existing customers. Considering the features and options Twitter offers such as polls, GIFs, videos and photos, it’s no surprise that over 500 million tweets are sent each day! But why does Twitter matter for your brand? Does it matter for your brand? Here are the most important Twitter statistics you should consider when developing a social media strategy for your business.

Are Twitter ads really worth it for your business and brand?

  • Approximately 46% of all Twitter users use the social platform daily.
  • 80% of users access Twitter via a mobile device.
  • 74% of Twitter users credit the platform as where they get their news.

(Statistics Via Omnicore Agency)

  • Approximately 500 million tweets – 5,787 per second – are sent each day.
  • 24% of all US adults use Twitter.
  • Only 3% of users will @ a brand when complaining – making listening tools vital for customer service.
  • Twitter ads are 11% more effective than TV ads during live events.

(Statistics Via Hootsuite)

  • Approximately 500 million tweets – 5,787 per second – are sent each day.
  • 24% of all US adults use Twitter.
  • Only 3% of users will @ a brand when complaining – making listening tools vital for customer service.
  • Twitter ads are 11% more effective than TV ads during live events.

(Statistics Via Hootsuite)

  • 66% of brands with over 100 employees use Twitter for marketing.
  • 32% of Americans with a college degree use Twitter.
  • 350,000 tweets are sent every minute.
  • Tweets with images get 150% more retweets than those without.

(Statistics Via Website Hosting Rating)

  • Companies utilizing Twitter for customer service see a 19% improvement in customer satisfaction.
  • 58% of top brands have over 100,000 Twitter followers.
  • The average Twitter user follows five businesses.
  • Tweets with images receive 89% more likes and 150% more retweets.

(Statistics Via Brandwatch)

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Kimberly Stricker

Kim Stricker, the founder of Social Motto, is a passionate social media storyteller and strategist with over 20 years of marketing experience and a proven track record of helping B2B businesses grow their brands and connect with target audiences through social media campaigns on platforms like Facebook, Twitter, Instagram, YouTube, and blogs. Kim holds a BS in Business and Marketing from Siena Heights University and a Certificate in Radio & TV Broadcasting from Specs@LTU. As a seasoned social media strategist and marketer, she has launched successful campaigns for nonprofits, Fortune 500 companies, and small businesses that capture each brand’s essence and drive results. Always at the forefront of the latest social media marketing techniques, Kim is dedicated to innovating and exploring new opportunities in the industry.
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