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Why Should You Start a Blog?

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Starting a blog for your company can have many benefits for business including bringing more traffic to your website as well as establishing credibility for your company. Adding a blog to your website’s repertoire means a higher possibility of your website showing up in organic search results. The titles and topics of your blog could be exactly what a potential customer is searching for, and by being lead to the blog on your website, you are now a possible contender for their business. A great tool to use to help to get you on your way to business blogging is WordPress, a very user friendly site and offers great templates for your web pages.

Blogs usually act as a “landing page” for those who visit your website. Blogs are a great way to showcase how knowledgeable your company is on the topics of your industry, you can never have enough credibility. A blog’s primary purpose, however, for a business is to get your website more traffic. A blog is a way for your website to show up more in search engine results or on social media platforms – if your blog post is shared by someone, that person’s following will all see a link to your blog and therefore, your website! This is a huge part of making your website a valuable marketing asset, your website is only going to help your business if people see it, and a blog plays a huge part in getting your website out there for internet browsers. The more pages that your website has, the higher the chance of it showing up in someone’s organic search results. Each blog post presents you with the opportunity to add another page to your website in a way that makes sense, that is organized, and valuable to page visitors.

Now that your website is receiving more traffic, you must take advantage of this traffic, all of these potential customers visiting your site. This is called establishing leads. With your blog posts, you can add a lead generating call to action, this is basically anything that people would be willing to exchange their information for in order to get. This could be a free trial of your product, or you could branch out from your company alone and offer visitors with a free download of a song or something of the like. Your goal is to get the page visitor interested so that they will enter their information which can then be used as a lead for a possible new customer.

Blog posts in business typically consist of information about the industry that you’re working in. The posts that you publish, full of information about the industry, contribute to your credibility as a business, as a salesman, or whatever it may be that you do! This is beneficial because when comparing two candidates to do business with, the candidate that appears more knowledgeable about what it is that they’re doing will typically win the business of customers.

This also works in the sense that if someone had been on your site before to reference your blog postings for advice on something, but not necessarily in the market to buy, there’s a good chance that when that person decides to buy, they’ll trust your company because your postings have helped them in the past.

Another reason that blog posts are a great addition to your website is that they continue to work for you even after you make the initial posting. Most blog posts see more interactions in the time that follows their initial posting rather than on the first day a post is made. These posts will continue to come up in search results, leading potential customers to your website, which then collects more leads. This is why it’s important to try and write blog posts that won’t become outdated, if your blog content can stay relevant, there is no limit to how long it will continue to drive traffic to your website.

Blog postings do take time, and research, they are not something easy that you can sit down and do in twenty minutes. This being said, they are worth the work that you put in, because they continue to work for you long after you hit the “publish” button. Starting a blog can be daunting, but you’ll only get better with practice, and learning from the first posts that you make. Here at Social Motto, we want everyone’s websites to flourish, we’re here for you first-time bloggers every step of the way. You can check out ways we can help you with your blog as well! Get out there and get blogging all of you future traffic driving, lead collecting, credibility establishing bloggers!

Kimberly Stricker

Kim Stricker, the founder and lead social media strategist at Social Motto, possesses over two decades of specialized experience in B2B social media marketing. Her expertise lies in harnessing the power of social media platforms to drive business-to-business engagement and growth. Kim’s strategic approach blends innovative social media tactics with in-depth knowledge of B2B marketing dynamics, making her an adept at crafting impactful digital campaigns and social media storytelling that effectively connect businesses with their professional target audiences.
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